One source for your fresh categories
Every week, we know what is on the shelf in supermarkets across Europe. Start with one category, and add more when you need them.
Tomato
Our deepest category, with data since 2022. Segments, packaging, origins, suppliers and producers.
10 marketsFruiting Vegetables
Pepper, cucumber, zucchini, eggplant and radish, with most products available since 2024.
4 marketsBerries
Strawberries, blueberries, raspberries, blackberries, red berries and mixed berries.
11 marketsMelon & Kaki
Honeydew, galia, watermelon and cantaloupe since March 2025, and kaki since November 2026. Prices, promotions, stock and origins.
GermanyCitrus
Coming soon. Tell us which markets and data matter most, and help us shape it.
Coming soonRegister interest
Exotics
Coming soon. Tell us which fruits and markets matter most, and help us shape it.
Coming soonRegister interest
| Category | DE | UK | FR | NL | BE | ES | IT | DK | PL | SE | IE |
|---|
Ask, Monitor or Connect
The same data, in the way that suits your team.
Ask a question in plain language in our chat, and get figures and tables straight from the latest store visits.
A dashboard with full views and filters, for teams working with the data every week.
Use the data inside your own AI tools, such as Claude, GitHub Copilot and Cursor, through MCP.
Pay for the data you need, and the questions you ask
Two steps: choose your data, then choose how you work with it. Prices are per year, excluding VAT. See everything on one page, ready to print or share.
1Choose your data
Adds variety data over all your history, at 30% of the data price. Pallet includes varieties.
2Compare the plans
| Per category, per year | PunnetOne retailer or segmentfrom €1,260 |
CrateA whole marketfrom €4,500 per market |
Everything includedPalletEvery marketfrom €13,600 |
|---|---|---|---|
| The data | |||
| Scope | One retailer or one segment, in one market | All retailers in a market | Every market in the category, 20% below the market prices |
| What you see | Products and prices | Adds promotions, origins and suppliers | Everything in Crate |
| Updates | Monthly | Weekly | Weekly |
| Varieties | Not available | 30% of the data price | Included |
| History | |||
| Included | 15 months | 15 months | 27 months, two full seasons |
| Earlier years | Not available | 50% of the market price, per market, per year | 25% of the data price, per year |
| How you work | |||
| Users | 1 | 3 | Your whole company |
| Ask: our chat | Included; credits from €150 a month | Included; credits from €150 a month | Included, 200 questions a month |
| Connect: your own AI tools (MCP) | Not available | 50% of the data price | Included |
| Monitor: dashboard | Not available | €10,000 a year | Included |
| Good to know | |||
| Limits and extras | At most 2 per company | Combine any markets | Quarterly analyst review |
✓ included + optional, at extra cost – not available. The data price is what you pay for the data in your plan: the market prices plus any earlier years. Prices per year, excluding VAT. Existing monitor customers keep their contract.
3Choose how you work
Access is included. You buy credits, and one question uses one credit. Small: 50 questions a month, €150 a month. Medium: 200, €500. Large: 1,000, €2,000. Top up with 100 for €300.
The dashboard licence is per company. Available with Crate, and included in Pallet.
The data in your own AI tools, such as Claude, GitHub Copilot and Cursor, through MCP. Every user creates their own keys. Available with Crate, and included in Pallet.
Already a monitor customer?
- Your contract and price stay as they are.
- Varieties in your current monitor stay included, at no extra cost.
- Your account manager can add ProducePulse Ask to your contract.
Find your price
Choose a plan for each category you need, and click the markets. Your yearly price is on the right.
Options
Pay by credit card, billed yearly. Or try one product free.
Questions
Where does the data come from?
From weekly store visits: every product on the shelf is recorded in the store itself, with its price, promotion, origin and supplier. It does not come from retailer feeds.
What is the difference between Punnet, Crate and Pallet?
These plans decide how much data you get, like the packaging sizes in the trade. Punnet covers one retailer or one product segment in a market, updated monthly. Crate covers a whole market, updated weekly, with promotions, origins and suppliers. Pallet covers every market in a category for your whole company, with 27 months of history, and varieties, Connect, Monitor and Ask with Medium credits included.
What is the difference between Ask, Monitor and Connect?
These decide how you work with your data. Ask answers questions in our chat, Monitor is the dashboard, and Connect brings the data into your own AI tools, such as Claude, Copilot and Cursor.
What counts as one credit?
One question to the ProducePulse analyst uses one credit, in the chat or from your own AI tool. When your AI tool looks up figures itself through Connect, that uses no credits; a daily data limit applies.
Can I download the data?
No. ProducePulse gives answers, not datasets, in the chat and in your own AI tools. The data itself stays with us, so it is always current and within your subscription.
Can I buy varieties on Punnet?
No. Varieties are an option on Crate, at 30% of the data price, and included in Pallet. They cover all your history, also earlier years you buy.
Can I buy earlier years?
Yes, on Crate and Pallet, as far back as the data goes. On Crate, each earlier year costs 50% of the market price, per market. On Pallet, 25% of the data price per year, for all markets. Earlier years are billed yearly, like the rest, so your history keeps moving along.
Start with one market, or see all of them.
Try one product free, or tell us what you want to know and we will show you how the data answers it.
Try it free Talk to us